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Thursday, November 16, 2006

FOX Fans Can't Read

That's the way I took this news, anyway.

TVNewser:

"While Fox News Channel is the ratings leader in cable news, Foxnews.com barely registers among the top news Internet portals," Variety notes. That's a situation Roger Ailes "wants to change."


Earlier this year, Snark Hunting commented on FOX's web redesign:

BEFORE
AFTER

Gearing up for November’s elections, Fox News has quietly morphed their corporate color scheme, replacing nearly all of the red with blue.

Hey, when your brand is all about championing the powers that be, being a chameleon is your only survival option.


Unfortunately, changing the color scheme to blue state blue is probably about as far as they'll go to to attract the literate -- don't expect their actual reporting to get any better...

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