Presto Vivace Blog:
...[T]he number one PR trend of 2007 will be dealing with the PR fallout from congressional subpoenas. Maybe you have to live in the Greater Washington Area to understand what is about to happen.
Senators Biden and Leahy, Representatives Waxman and Conyers, have all promised aggressive oversight hearings. You can be sure that other committee chairs won’t be far behind. Local law firms are already soliciting business. PR Strategists are dropping quotes in the press hoping to attract clients. The fall out will not be limited to Washington, DC or even the Unites States; these investigations will have international repercussions.
It should be kept in mind that there will be continuing high profile prosecutions. Scooter Libby’s trial begins this month, the Abramoff investigation continues, and there will be others. Many newsmakers will find themselves having to respond to both congressional and criminal investigations. For federal contractors sucked into this, (Hello Halliburton, HP and Walmart want to thank you for taking them off the number one PR disaster list.) the difficulty will lie in responding to subpoenas without admitting wrong doing, and deflecting blame in such a way as to not burn bridges for future business, a very difficult needle to thread.
(h/t Center for Media and Democracy's PRWatch)
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