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Thursday, July 03, 2008

McCain Campaign to Resemble Bush's

In a Thursday campaign memo to the McCain campaign’s 11 regional campaign managers, the man newly named to steer the presumptive Republican nominee’s presidential effort announced some changes that seemed designed to make this year’s campaign bear a slightly greater resemblance to the successful, more-centralized Bush-Cheney re-election team.

McCain senior adviser Steve Schmidt, a Bush campaign veteran, signaled Thursday he is boosting the power of the campaign’s central headquarters in Arlington, with plans to hire a field director and political director in the coming weeks who will both work with Deputy Campaign Manager Christian Ferry.

McCain’s leadership team underwent a shakeup this week amid Republican concerns that it was ill-equipped to battle Barack Obama’s campaign organization, with Schmidt taking responsibility for most of the day-to-day planning and strategy that had been handled by Campaign Manager Rick Davis.

More info on the news that McCain's going full-bore Bush III.

Writes WaPo's Chris Cillizza:

Watch for a series of other moves -- including the hiring of a political director and field director -- to take place in short order. Schmidt realizes that time is running down on McCain and a new direction needs to be set immediately or the campaign runs the risk of falling hopelessly behind.
In other words, Team McCain is in trouble.

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