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Wednesday, August 13, 2008

New Obama Ad: 'Middle Class First'

It’s another “contrast” ad, hitting McCain in the first half, touting Obama in the second half. The spot starts out with the image of a hardcover book, “Economics … by John McCain.” Turning the various pages (get it? “turn the page”?), we see various problems with McCain’s economic policies: “Support George Bush 95 percent of the time. Keep spending ten billion dollars a month for the war in Iraq … while the Iraqis sell oil for record prices. Giving Iraq a $79 billion oil surplus … and hurting our economy.”

Then the music shifts: “Barack Obama’s plan: End the war responsibly. Better schools. No more tax breaks for oil companies. Barack Obama … the Middle Class first.”

But it’s those last three words that stand out: “Middle class first.”

Obama has used the phrase before, but not quite like this. In the ad, it’s a new slogan of sorts, and I think it’s a safe bet we’ll be hearing it again.

That tagline is also a knock on McCain's and Lieberman's low-rent claim that Obama hasn't "always put the country first."

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