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Friday, October 17, 2008

Griper Blade: The Media Finds a Shiny New Bauble

Obama speaks to Wurzelbacher
It's a case study in missing the damned point. During the final presidential debate, Barack Obama and John McCain spent a fairly good amount of time talking about -- and to -- "Joe the Plumber." Yes, Joe Wurzelbacher's a real guy. He came up because he got a very detailed answer to a tax question at an Obama event. So John McCain brought him up. At this point, Joe the Plumber's importance to America probably should've ended. He was an example and could just as well have been hypothetical. But Joe's real, so the press needed to make a minor celebrity of him. I imagine some stereotypical newspaper editor with a cigar, waving his hands at reporters and talking about "big, big news."

"Go out and find out everything you can about this guy!" Editor Stereotype says, "I want to know how much he makes [about $40k last year], how he votes [Republican], what he pays in taxes [he owes $1,183], is he registered to vote [yes, but his registration is misspelled], how's he feel about the occupation of Iraq [he thinks it's the greatest thing ever]... Go, go, go! America wants to know!"

Like I say, totally missing the point. I got most of that info from the Toledo Blade, but it's all over the media. In fact, Samuel Joseph Wurzelbacher already has his own Wikipedia page.

None of which has a damned thing to do with the context. He was brought in the debate in relation to taxation. Almost none of the "Joe the Plumber" stories have anything to do with that. Wurzelbacher's a freakin' Jeopardy question waiting to happen -- a trivial little sidetrip the media took once. What's important is the context in which he was brought to our attention.

Like I say, he might as well be hypothetical. In fact, given what he told Obama and what the truth is, Wurzelbacher is hypothetical. His situation does not exist...

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