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Monday, August 17, 2009

Glenn Beck; Expensive, But Worth the Money to FOX?

Glenn Beck's losing advertisers faster than he's losing his marbles. A campaign to get his advertisers to pull their spots is more successful than anyone had originally imagined it would be.

Raw Story:

Glenn Beck crying...Color of Change announced today that Walmart, a key bank with GMAC Financial Services, Best Buy, CVS, Travelocity, Re-Bath, Broadview Security and Allergan have all backed out [of the show], bringing the list of former Glenn Beck advertisers to Twenty.

Other high-profile companies you've shaken loose from the Fox editorialist's fold include Lawyers.com, Procter & Gamble, Progressive Insurance, State Farm, S.C. Johnson, GEICO, Men's Wearhouse, Sargento, ConAgra, Roche, Sanofi-Aventis and RadioShack.

"We are heartened to see so many corporate citizens step up in support of our campaign against Glenn Beck," said James Rucker, executive director of Color of Change, in a media advisory. "Their action sends a clear a message to Glenn Beck: Broadcasters shouldn’t abuse the privilege they enjoy by spewing dangerous and racially charged hate language over the air. No matter their political affiliation, hate language doesn’t belong in our national dialogue."

The group added that Best Buy's director of public relations actually claimed they were advertising on Beck's program by accident.


When you lose Walmart for being too crazy-rightwing, you're just plain too crazy-rightwing.

Still, whether or not a lack of advertisers will end Glenn Beck's Straitjacket Slumber Party isn't the question. The question is whether it's even possible to kill the show by killing revenue. The right has a history of subsidizing market losers, because the investment in the media mouthpiece is worth more than the money said mouthpiece brings in. I remind you that the Washington Times has never shown a profit.

If Beck keeps turning out the crazies, I can almost guarantee you he isn't going anywhere. Still, it's nice to see that FOX's PR offensive is getting expensive. And I can't think of a single reason why it shouldn't continue to be.

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