Griper Blade: Report: Young Voters Not Buying GOP Spin

Despite the party's focus on trumped up -- and dissipating -- "scandals," there is still some attention being given to the big Republican rebranding project. It's easy to see how the controversies became the shiny bauble; there was a lot of resistance to rebranding, mostly because it looked a lot like the party would have to abandon core beliefs that were extremely with the voting public. Despite assurances that no, no, no they would only have to speak differently, not legislate differently, many felt this was still going too far. Sure, Todd Akin's rape theorizing hurt the party, they reasoned, but he was right. Or at least, on the right track. And you don't fight the evils of abortion and gay marriage and illegal immigration by never talking about them. Editing party members' speech is censorship and censorship is -- for all intents and purposes -- taking these issues off the table. With scandals, you create reasons to vote against someone, not for you. As a result, you have to change nothing.

And to a certain extent, those skeptics of rebranding are right. You can't legislate against things without ever talking about them. The GOP will need to do more than rebrand -- they'll have to change some policies and give up some lost and losing battles. These people, who make up a big chunk of the party, will have to take the furthest back burners and simmer there forgotten -- probably forever. They don't like that idea, so they resist rebranding. Which also explains why the rebranders call it rebranding. They don't want to lose the nutjobs, because they still need them to turn out. They want their votes, they just want them to shut up about their ideas.

But when you look at the party's problems with different demographics, you see that it's not just the hate-filled social conservatives that are the problem. The problem is everything.

Politico:  A new postmortem on the November elections from the nation’s leading voice for college Republicans offers a searing indictment of the GOP “brand” and the major challenges the party faces in wooing young voters, according to a copy given exclusively to POLITICO.

The College Republican National Committee on Monday will make public a detailed report — the result of extensive polling and focus groups — dissecting what went wrong for Republicans with young voters in the 2012 elections and how the party can improve its showing with that key demographic in the future.

It’s not a pretty picture. In fact, it’s a “dismal present situation,” the report says...[CLICK TO READ FULL POST]