Griper Blade: The GOP's Obamacare Problem

It's being called the relaunch of Healthcare.gov. But the fact that 100,000 people signed up in October -- while the headlines were filled with stories about how the website wasn't working -- suggests that "relaunch" might not be the most accurate description. However, one aspect that's never actually gotten off the ground before was the effort to get Americans to sign up in large numbers. Since the website was hampered by capacity problems, an awareness campaign would've been counterproductive. In fact, until recently, the administration was discouraging organizations from running recruitment campaigns of their own.

That's about to change.

Politico: President Barack Obama will launch a coordinated campaign Tuesday by the White House, congressional Democrats and their outside allies to return attention to why the Affordable Care Act passed in the first place.

After two months of intense coverage of the botched HealthCare.gov rollout, the president will host a White House event kicking off a three-week drive to refocus the public on the law’s benefits, senior administration officials told POLITICO.

The White House will take the lead in emphasizing a different benefit each day until the Dec. 23 enrollment deadline for Jan. 1 coverage. The daily message will be amplified through press events and social media by Democratic members of Congress, the Democratic National Committee, congressional campaign committees and advocacy organizations, officials said...[CLICK TO READ FULL POST]