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Monday, September 08, 2008

Griper Blade: Marketing Sarah Palin

New polling shows that John McCain's running mate, Sarah Palin, is pretty popular. With a favorable rating of 58%, she beats both of the frontrunners. On the one hand, this is good news for Team McCain, who are now enjoying a post-convention bounce in the polls. The bad news is that political common wisdom holds true -- people don't vote for things, they vote against things, so high favorables don't mean a lot. Add to this that people don't tend to be very influenced by the second slot -- 55% say it won't influence their decision -- and she's pretty much a wash. In fact, polls show that if there's any effect, it's a negative one. Support for the ticket has gone down among women, thanks mostly to Palin's extremist views on abortion.

But popular is popular. The reason for that popularity is easy to explain; the only thing most people know about her is what the McCain camp is telling them. Sarah Palin isn't a candidate, she's a projection cast by the Republican propaganda machine. The words she spoke at the RNC weren't hers, but those of former Bush speechwriter Matthew Scully. All Palin really did was read it well from a teleprompter -- not much of a challenge for a former TV sportscaster. We have yet to see Sarah Palin as Sarah Palin, Governor of a state with a population the size of Baltimore...

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